Daily Journal

High Fees Don’t Mean High Value

Aka the Cult of Charging High Fees Just Because Others Do

I have lost count of the number of times someone has told me my fees are too low.

Just this week I was told by two different people – who don’t know each other – that I needed to raise my fees.

The first guy said I should charge a minimum of CAD$1,000 per client per month.

The second guy said I should charge a minimum of US$2,000-$4,000 per person so that they could participate in a course with other people!!! (This course would only be two months.)

They both said the same thing: people look at my fees and think I’m cheap, that there’s no value.

They’re not the first people to say and they won’t be the last.

But they’re wrong.

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