Categories
Daily Journal

High Fees Don’t Mean High Value

Aka the Cult of Charging High Fees Just Because Others Do

I have lost count of the number of times someone has told me my fees are too low.

Just this week I was told by two different people – who don’t know each other – that I needed to raise my fees.

The first guy said I should charge a minimum of CAD$1,000 per client per month.

The second guy said I should charge a minimum of US$2,000-$4,000 per person so that they could participate in a course with other people!!! (This course would only be two months.)

They both said the same thing: people look at my fees and think I’m cheap, that there’s no value.

They’re not the first people to say and they won’t be the last.

But they’re wrong.

Categories
Daily Journal

Guest Posts

Why do people keep emailing you about guest posts?

What’s with that?

Categories
Daily Journal

Stop Being a Web Serf

Why are you paying someone a retainer for your website?

Categories
Website Review

How to Fail at Thought Leadership

I got this message on LinkedIn just now:

Dear Riley As a SaaS GRC pioneer, we wanted to help enterprises during Covid19 on ANYTHING CYBER SECURITY, We launched virtual CISO services. Want to invite you to help us spread word on this, Also ping if you need for Riley Haas Digital Marketing Strategist or even refer your Cyber Security, CISO friends to alliance. With ❤️ Shan | vCISO.FixNix.co Please bare with us if you have even received this note from us before. Apologies in advance, this is a new NORMAL, learning from it & helping at sametime.

Categories
Daily Journal

Don’t Rely on One Big Client

I’ve been relying on one big client throughout the pandemic.

It’s about to bite me in the ass.

I knew it would happen. I knew this was coming.

But I didn’t exactly prepare for it.

As always, “do what I say, not what I do”.

Categories
Daily Journal

Facebook Ads Or: How I Learned to Love Mark Zuckerberg

I used to think Facebook ads were a joke, a huge waste of money.

I thought this for two reasons:

Categories
Daily Journal

What Do I Now?

What’s Next?

I’ve had a relatively productive pandemic.

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Daily Journal

The Truth About the Pandemic is That It’s Not About the Pandemic

Are you tired of the pandemic ads yet? I know I am.

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Daily Journal

Certified Optimizer

As of April 16, 2020, I am a “Certified Optimizer”, certified by the industry leader, CXL Institute.

A the end of 2019, I quit my day job to focus on my business full time. The first step of that was to learn Conversion Rate Optimization (CRO).

I’ve done that now.

Categories
Daily Journal

Why You Should Work With Me During the Pandemic

Everybody is freaking out or in denial, it seems.

Most people I know well enough to talk to regularly are seemingly level-headed about this – they know it’s serious and they know that preventative measures will last months, perhaps even longer.

But prospective clients all seem to think there will be a time in a few weeks when things are back to normal and (only) then we can work together. (Well, not all of them feel this way, but most of them.)

So, here is my list of reasons why they should work with me now, and not later: